National Award-winning filmmaker Ram Madhvani, known for works such as Neerja and Aarya, has announced his latest foray into storytelling. It is an ambitious AI-Virtual Reality (VR) venture that marks the beginning of India’s first spiritual, mythological, and cultural universe hosted in the mesmerising and immersive world of virtual reality.
“In theatres, we experience magic. At home, we have scale and comfort. But in personal viewing, we are often watching stories on split screens, sharing attention with emails, calls, or messages,” said Ram Madhvani, Co-founder, Equinox Virtual. “With VR, especially powered by AI, we have a chance to restore the sanctity of immersive storytelling—even in a solitary experience. And what better canvas than our own epics that have lived through centuries—spiritual texts that remain culturally resonant to this day?,” Madhvani added
While industry attention has often been focused on VR hardware, Madhvani’s contrarian bet is on content. “Devices will improve. But the real challenge, and opportunity, is in the story, and the soul,” he said.
Crafted over two years, the first short film is a cutting-edge AI adaptation of the Bhagavad Gita and has already begun private previews for select audiences.
With 24 more films in development over the next year and a goal to scale to 100 films by 2028, the venture aims to reimagine spiritual, cultural, and personal viewing experiences for the modern Indian audience.
Choosing mythology, spiritual teachings, and devotional narratives as the foundation, the VR content leverages AI to create deeply immersive, culturally rooted experiences. This is not just a one-off experiment, but the beginning of a long-term vision: to build an AI Gita-inspired mythological universe in VR, steeped in Indian storytelling traditions, spiritual meaning and powered by state-of-the-art technology.
“At Equinox, we've always believed that technology should serve emotion, not overshadow it. This venture is deeply personal. It is an offering of faith, form, and future. With mythology as our compass and AI-VR as our vessel, we’re inviting audiences into a space where timeless stories can be experienced in profoundly new ways,” said Amita Madhvani, Co-founder, Equinox Virtual. “It’s not just about innovation, it’s about devotion—reimagined for a generation ready to feel, not just watch.”
In terms of distribution, Madhvani is in talks with device manufacturers. The venture has already sparked significant investor interest. Madhvani said “These are matters of scale and ongoing negotiation. I wanted to ensure the first film matched my creative vision before inviting partners into this journey.”
Equinox Virtual is the immersive storytelling division of Equinox Films, co-founded by visionary filmmaker Ram Madhvani and Amita Madhvani. Focused on building India’s first mythological, cultural and spiritual universe in VR, Equinox Virtual blends centuries-old Indian epics with cutting-edge technology, beginning with an AI adaptation of the Bhagavad Gita.
“In theatres, we experience magic. At home, we have scale and comfort. But in personal viewing, we are often watching stories on split screens, sharing attention with emails, calls, or messages,” said Ram Madhvani, Co-founder, Equinox Virtual. “With VR, especially powered by AI, we have a chance to restore the sanctity of immersive storytelling—even in a solitary experience. And what better canvas than our own epics that have lived through centuries—spiritual texts that remain culturally resonant to this day?,” Madhvani added
While industry attention has often been focused on VR hardware, Madhvani’s contrarian bet is on content. “Devices will improve. But the real challenge, and opportunity, is in the story, and the soul,” he said.
Crafted over two years, the first short film is a cutting-edge AI adaptation of the Bhagavad Gita and has already begun private previews for select audiences.
With 24 more films in development over the next year and a goal to scale to 100 films by 2028, the venture aims to reimagine spiritual, cultural, and personal viewing experiences for the modern Indian audience.
Choosing mythology, spiritual teachings, and devotional narratives as the foundation, the VR content leverages AI to create deeply immersive, culturally rooted experiences. This is not just a one-off experiment, but the beginning of a long-term vision: to build an AI Gita-inspired mythological universe in VR, steeped in Indian storytelling traditions, spiritual meaning and powered by state-of-the-art technology.
“At Equinox, we've always believed that technology should serve emotion, not overshadow it. This venture is deeply personal. It is an offering of faith, form, and future. With mythology as our compass and AI-VR as our vessel, we’re inviting audiences into a space where timeless stories can be experienced in profoundly new ways,” said Amita Madhvani, Co-founder, Equinox Virtual. “It’s not just about innovation, it’s about devotion—reimagined for a generation ready to feel, not just watch.”
In terms of distribution, Madhvani is in talks with device manufacturers. The venture has already sparked significant investor interest. Madhvani said “These are matters of scale and ongoing negotiation. I wanted to ensure the first film matched my creative vision before inviting partners into this journey.”
Equinox Virtual is the immersive storytelling division of Equinox Films, co-founded by visionary filmmaker Ram Madhvani and Amita Madhvani. Focused on building India’s first mythological, cultural and spiritual universe in VR, Equinox Virtual blends centuries-old Indian epics with cutting-edge technology, beginning with an AI adaptation of the Bhagavad Gita.
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